GRAPHIC DESIGN
Creative and modern food packaging design that reflects the brand's identity and attracts customers
The design focuses on creating visually appealing and cohesive branding for paper cups and food packaging that reflects the brand’s identity, values, and target audience. The goal is to deliver an eye-catching, eco-friendly, and memorable packaging experience that enhances brand recognition and customer satisfaction.
Design Elements:
Brand Identity:
Incorporates the company logo, tagline, and signature colors to maintain consistent branding across all packaging.
Visual Style:
Modern, clean, and vibrant design with bold typography and appealing graphics that communicate freshness and quality.
Imagery & Icons:
Use of food-related illustrations, patterns, or abstract shapes to highlight the product category while maintaining a premium look.
Color Palette: m
Harmonious blend of brand colors with high contrast for visibility and readability. Eco-friendly or natural tones may be used to emphasize sustainability.
Typography:
Clear and legible fonts that convey professionalism and match the brand personality – playful for casual brands or minimal for premium ones.
Material Consideration:
Designed to print effectively on kraft paper, matte or glossy finishes, with attention to eco-friendly inks and minimal waste.
Layout:
Optimized placement of elements to ensure key information (logo, product name, ingredients, QR code, etc.) is easy to spot.
Deliverables:
Paper cup design (various sizes)
Food box or bag packaging (for sandwiches, snacks, or takeaway meals)
Printing-ready files in CMYK format (AI, PDF, PNG)
Mockups for presentation and review
Design Goal:
To create a unified, sustainable, and visually appealing packaging system that stands out on shelves, enhances customer experience, and communicates the brand’s story effectively.
