Placing your business brand (logo, name, colors, etc.) on food packaging, bags, and
cups is crucial for both marketing and customer experience. Here’s why it matters:

1. Strengthens Brand Identity

Having your logo and brand elements on packaging helps customers remember you.
Every time they see the packaging, they’re reminded of your business, which creates:
Brand recognition, familiarity and trust.

2. Free Advertising
Branded packaging acts as mobile marketing. When a customer walks around with
your branded bag or drinks from a custom cup: Other people see your brand, you
gain exposure without spending on ads, it can attract new customers

3. Conveys Professionalism and Quality
Good-looking, branded packaging shows that you’re a professional and reliable
business. This helps: Justify higher prices, build trust, set you apart from unbranded
or informal competitors

4. Encourages Customer Loyalty
Consistent branding enhances the customer experience, making it more likely that:
Customers remember you for future purchases, they recommend you to others, they
follow you on social media (especially if you include your handle or a QR code)

5. Essential for Takeout and Delivery
In takeout and delivery orders, customers don’t experience your physical space.
Branded packaging: Keeps the brand experience alive, reassures customers they received the correct order, feels more hygienic and trustworthy

Bonus Tip:
Use your packaging space to add extra value:

Social media handles
Catchy brand phrases
Promotions or QR codes